Truely
Strategic overhaul of the checkout flow: from backend refactoring to frontend biometric payments.
Engineering the One-Tap Revenue Engine
The Friction:
In mobile commerce, every second of friction causes drop-off. Truely had a checkout flow, but in the modern economy, asking users to manually type credit card numbers is a conversion killer.
The Strategy: Speed & Measurement
We shifted the focus from "processing payments" to "accelerating transactions."
Friction Removal: Implemented Apple Pay and Google Pay to enable 1-tap checkouts. This removed the need for manual data entry, drastically reducing time-to-purchase.
Data-Driven optimization: We didn't guess; we measured. We instrumented the checkout flow to track user behavior, identifying bottlenecks and proving the ROI of the new payment methods.
Backend Strategy: Provided high-level architectural advisory to refactor the Stripe integration, ensuring the backend could handle the increased velocity and complexity of digital wallets.
Result:
A frictionless, modern mobile checkout experience designed to maximize conversion rates and minimize cart abandonment.
Stop Guessing With Your Revenue Stream
You’ve seen how we engineer payment flows for millions of users. Whether you need to fix a broken checkout or architect a new financial backend, don't leave your most critical system to chance.